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Scerene Healthcare is dedicated to developing a family of products under the PURISTICS™ brand. PURISTICS products deliver pure, effective and clinically proven solutions for consumers’ personal healthcare needs.

Utilizing pure ingredients and proprietary technologies, the PURISTICS family of products will initially include three personal care consumer product lines: anti-aging skin care, baby care and feminine hygiene.

Skin care: a new line of skin-health products that is free of potentially harmful chemicals and clinically proven to be effective. PURISTICS Anti-Aging products nourish your skin using only pure, safe ingredients, leaving it healthy-looking and radiant.

Feminine hygiene: a new line of pure and proven feminine care products that is free of potentially harmful chemicals and synthetics. PURISTICS feminine hygiene products are chlorine-free, meaning there is no possibility of dioxin residue associated with bleaching processes. And, since these products are biodegradable, they will not languish in landfills adversely affecting the environment.

Baby care: a new line of baby care products made with pure and proven ingredients that are free from harmful chemicals, such as dyes, fragrances, alcohol, parabens and aluminum. PURISTICS baby care products are clinically tested to be non-irritating so they won’t harm babies’ sensitive skin.

While PURISTICS products will initially be best suited to the woman in the house, we believe that the entire family can live healthier by using products without harmful chemicals. We are committed to bringing pure, proven products to market for the health and care of the entire family, so everyone can live purely and without compromise.

PURISITCS products will be available at select retailers early 2011.